We believe digital marketing should be driven by business goals and focused on the target audience.
We use an integrated and flexible approach, utilizing diverse skill sets across our team, and we dedicate ourselves to constantly improving results.
Driven By Business Goals
Our success comes from an unrelenting focus on client goals throughout the life of the campaign. We establish goals and KPIs before deciding on the tools, tactics and campaigns we will use to achieve them.
An Integrated Approach
We use an integrated approach to digital marketing that combines content marketing, search engine optimization, online advertising, social media marketing and website optimization.
Search Engine Optimization
We approach search engine optimization with a user-first mentality. Instead of trying to decode search engine algorithms, we focus on proper website structure, clear information architecture, and informative metadata and markup. By combining these elements with outstanding content, we provide users with the experience and information they want. This approach improves search rankings and increases quality organic traffic for our clients in a healthy and sustainable way.
Content marketing is all about rising above the noise these days. Achieving thousands of social shares and comments is not luck; it’s the result of good planning, knowing what your audience is looking for and creating content that is unique and worth sharing. We help clients develop a content strategy, steer their publications with an editorial calendar and provide the creative and technical resources to keep a consistent flow of quality content that will engage the target audience.
Social Media Marketing
You may be surprised that great social media isn’t created on a whim. You start with a social media strategy that defines a target audience and solidifies a brand mission and voice. We provide social content themes, a posting schedule and tactics for increasing reach and engagement across the social networks that are relevant for your business. The day to day stuff is a lot more fun when people are interacting and the strategy is working.
SEM and Display Advertising
Pay-per-click (PPC) advertising has the potential to jump start a campaign, while display advertising and social promotions can build awareness for your product or brand over time. With search engine marketing, or SEM, we can reach your potential customers when their intention is to buy and continually drive more quality leads by optimizing around popular keyword and topics. Paid advertising is beneficial to have in the mix to propel your marketing strategy and add diversity to an otherwise organic approach.
Our digital public relations efforts improve the authority of your brand and website, while increasing brand awareness and referrals. We start by identifying industry publications, niche blogs, social media influencers and expert placement opportunities. Then, we work with your team to publish quality content and brand mentions outside of your domain that point back to you and tell search engines that your brand and executive team are the authority.
The true value of your web traffic depends on your website’s ability to convert visitors to customers. Using landing pages, a/b testing, and analytics, we identify and implement website changes that lead more of your web traffic to your website’s finish line- whether it be an email signup, a phone call to your sales team, or an online purchase. Through this process of conversion rate optimization (CRO), your business gets more value from the web traffic it’s already attracting.
Email marketing is a powerful method of connecting with valuable customers, clients, prospects and others interested in your business. When creating your email marketing strategy, we consider the audiences being reached, the content that each audience needs and when they need it. We think about whether the content should be packaged into a multi-email campaign, whether any emails should be automated and how your emails fit into your marketing strategy as a whole. The result is an email plan that works with your other marketing initiatives to build a valuable relationship with your audience.
As an international Consulting Firm and Digital Studio. Our awesome team transforms insights into action to achieve your business goals faster.